Master Digital Marketing by IU
Win over your target audience in the online world – with your Master’s degree in Digital Marketing.
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Learning Format
Fully Online
Duration
12- 24 month
Bachelor Degree
IU Germany
400+
Hiring Partners
About Program
The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects.
You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in.
Key Highlights
Fully Online Learning
3 Guaranteed Interviews
Career-Essential Soft Skills Program by Smart College
Alumni Status of IU
Free German Classes
Job Assistance with Global Partners
Flexible Schedule
No IELTS Required
Mentor Support
International Learners Community for Doubt Clearance
WES Recognised
Live Instructor-led Data Science Certification Course
18 Months Post-Study Work Visa
3 Guaranteed Interviews
The International University of Applied Sciences (IU) is an educational institution that offers an environment of motivation, innovation, and excellence. The university places a strong focus on the quality of its courses and faculty, along with a determination to provide excellent services. Its flexible study programs are designed to suit your professional goals.
Get more information
About IU
Key achievements of IU:
- Learn from Germany’s largest university.
- Ranked No. 1 online university in Germany – QS Ranking
- Accredited by the German Council of Sciences, AACSB and received five FIBAA premium seals
- Five-Star QS High-Quality Education
- 75000+ Alumni from 110 countries.
- Get access to the International student career office
- 94 percent of IU graduates get a job within the first three months of graduating and, after two years, an average of 80 percent have management responsibilities – Topuniversities.com
Upon the completion of this program, you will:
- Receive an Master's Degree in Management from IU
- Have alumni status of IU
Who can apply for this Master Digital Marketing program?
- Anyone with an undergraduate degree with a minimum of 50% marks
- Minimum of one year of professional experience
- Professionals looking to grow their career with a Master degree in Management
- Professionals wishing to make a transition to mid-level and higher positions
Work in Germany
You will get to work in one of the strongest economies in the world, with the fourth highest GDP and 94% employment rate.
Global Exposure
You will gain exposure to the German corporate world and global network.
Post-Study Work Visa
Students can apply for a post-study work visa, which will be valid for 18 months.
Germany PR
There is a high chance to get Permanent Residence (PR) in Germany.
Low Cost of Living
Germany has an affordable cost of living.
High Salary Packages
The average salary in Germany after completion of the course is $100K p.a.
Skills to Master
Leadership
Managerial Economics
Corporate Finance
Financial Management
Marketing
Entrepreneurship
Innovation
Master Digital Marketing Course Content
60 ECTS
Module ECTS Online and Social Media Marketing
5
Performance Marketing: Search and Social
5
Performance Marketing: Affiliate and Mail
5
Digital Analytics and Strategies
5
Applied Research
5
Project: Agile Online Marketing
5
Module ECTS Seminar: Marketing Responsibility
5
Elective A
10
Master Thesis
15
Elective A
In your 2nd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
Module
ECTS
SEA and Social Media Marketing
10
Data Driven Marketing and Controlling
10
Mobile Marketing
10
E-Commerce
10
Innovation and Entrepreneurship
10
Product Development and Design Thinking
10
Sales, Pricing and Brand Management
10
Artificial Intelligence
10
Communication and Public Relations
10
Salesforce Consultant Specialization
10
Salesforce Developer Specialization
10
Process Management with Scrum
10
Project Management with Prince2
10
Big Data Applications
10
Data Science and Analytics
10
Business Analyst
10
Communitymanagement and Online-communication
10
Social Media Creation
10
Neuromarketing
10
Social Media Campaigns and Storytelling
10
Growth Hacking and Conversion Rate Optimization
10
Consumer Behaviour and Digital Business Models
10
120 ECTS
Module ECTS International Marketing
5
Online and Social Media Marketing
5
Customer Relationship Marketing
5
Applied Marketing Research
5
Design, Lean and Game: Social and creative methods
5
Marketing Project
5
Module ECTS International IT Law
5
User Interface and Experience
5
Performance Marketing: Search and Social
5
Performance Marketing: Affiliate and Mail
5
Advance Research Methods
5
Project: Agile Online Marketing
5
Module ECTS Digital Analytics and Strategies
5
Seminar: Marketing Responsibility
5
Elective A
10
Elective B
10
Module ECTS Master Thesis
30
Elective A
In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
Module
ECTS
SEA and Social Media Marketing
10
Data Driven Marketing and Controlling
10
Mobile Marketing
10
E-Commerce
10
Salesforce Consultant Specialization
10
Elective B
In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
Module
ECTS
SEA and Social Media Marketing
10
Data Driven Marketing and Controlling
10
Mobile Marketing
10
E-Commerce
10
Innovation and Entrepreneurship
10
Product Development and Design Thinking
10
Sales, Pricing and Brand Management
10
Artificial Intelligence
10
Communication and Public Relations
10
Salesforce Developer Specialization
10
Process Management with Scrum
10
Project Management with Prince2
10
Big Data Applications
10
Data Science and Analytics
10
Business Analyst
10
Community Management and Online Communication
10
Social Media Creation
10
Neuromarketing
10
Social Media Campaigns and Storytelling
10
Growth Hacking and Conversion Rate Optimization
10
Consumer Behaviour and Digital Business Models
10
Program Highlights
- Online learning
- 60/120 ECTS
- Master Degree from IU
- 18 Months Post-Study Work Visa
Interested in This Program? Secure your spot now.
The application is free and takes only 5 minutes to complete.
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Career Services By Smart College
Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.
Resume & LinkedIn Profile Building
Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage
Our Alumni Works At
Program Fee
Master Digital Marketing FAQs
Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF).
We accept the following English language skills certificates*:
TOEFL (minimum 80 points)* or
IELTS (minimum Level 6)* or
Duolingo English Test (minimum 95 points)* or
Cambridge Certificate (minimum Grade B)*
Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency.
Get in touch with our study advisors for more details.
*Proof must be provided before the start of the study and must not be older than five years.
No, you cannot skip the prerequisite course(s) provided by IU.
- Completed undergraduate degree with 240 ECTS.
- Your degree must be from a state or state-recognised higher education institution/university
- You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
- Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies
After successfully completing this Master Digital Marketing, you will receive a Master from IU.
I’m Interested in This Program
- Non-biased career guidance
- Counselling based on your skills and preference
- No repetitive calls, only as per convenience
- Rigorous curriculum designed by industry experts
- Complete this program while you work