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Master Digital Marketing by IU

Win over your target audience in the online world – with your Master’s degree in Digital Marketing.

 

Only Few Seats Left

 

Upskill for Your Dream Job

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Learning Format

Fully Online

Duration

12- 24 month

Bachelor Degree

IU Germany

400+

Hiring Partners

About Program

The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects.

You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in.

Key Highlights

Fully Online Learning

3 Guaranteed Interviews

Career-Essential Soft Skills Program by Smart College

Alumni Status of IU

Free German Classes

Job Assistance with Global Partners

Flexible Schedule

No IELTS Required

Mentor Support

International Learners Community for Doubt Clearance

WES Recognised

Live Instructor-led Data Science Certification Course

18 Months Post-Study Work Visa

3 Guaranteed Interviews

The International University of Applied Sciences (IU) is an educational institution that offers an environment of motivation, innovation, and excellence. The university places a strong focus on the quality of its courses and faculty, along with a determination to provide excellent services. Its flexible study programs are designed to suit your professional goals.

 

Get more information

About IU

Key achievements of IU:

Upon the completion of this program, you will:

Who can apply for this Master Digital Marketing program?

Work in Germany

You will get to work in one of the strongest economies in the world, with the fourth highest GDP and 94% employment rate.

Global Exposure

You will gain exposure to the German corporate world and global network.

Post-Study Work Visa

Students can apply for a post-study work visa, which will be valid for 18 months.

Germany PR

There is a high chance to get Permanent Residence (PR) in Germany.

Low Cost of Living

Germany has an affordable cost of living.

High Salary Packages

The average salary in Germany after completion of the course is $100K p.a.

Skills to Master

Leadership

Managerial Economics

Corporate Finance

Financial Management

Marketing

Entrepreneurship

Innovation

Master Digital Marketing Course Content

60 ECTS

Semester 1
  • ModuleECTS

    Online and Social Media Marketing

    5

    Performance Marketing: Search and Social

    5

    Performance Marketing: Affiliate and Mail

    5

    Digital Analytics and Strategies

    5

    Applied Research

    5

    Project: Agile Online Marketing

    5

Semester 2
  • ModuleECTS

    Seminar: Marketing Responsibility

    5

    Elective A

    10

    Master Thesis

    15

Elective Overview
  • Elective A

    In your 2nd semester, you’ll need to choose an elective module, which you can choose from one of the following modules: 

     

    Module

    ECTS

    SEA and Social Media Marketing

    10

    Data Driven Marketing and Controlling

    10

    Mobile Marketing

    10

    E-Commerce

    10

    Innovation and Entrepreneurship

    10

    Product Development and Design Thinking

    10

    Sales, Pricing and Brand Management

    10

    Artificial Intelligence

    10

    Communication and Public Relations

    10

    Salesforce Consultant Specialization

    10

    Salesforce Developer Specialization

    10

    Process Management with Scrum

    10

    Project Management with Prince2

    10

    Big Data Applications

    10

    Data Science and Analytics

    10

    Business Analyst

    10

    Communitymanagement and Online-communication

    10

    Social Media Creation

    10

    Neuromarketing

    10

    Social Media Campaigns and Storytelling

    10

    Growth Hacking and Conversion Rate Optimization

    10

    Consumer Behaviour and Digital Business Models

    10



120 ECTS

Semester 1
  • ModuleECTS

    International Marketing

    5

    Online and Social Media Marketing

    5

    Customer Relationship Marketing

    5

    Applied Marketing Research

    5

    Design, Lean and Game: Social and creative methods

    5

    Marketing Project

    5

Semester 2
  • ModuleECTS

    International IT Law

    5

    User Interface and Experience

    5

    Performance Marketing: Search and Social

    5

    Performance Marketing: Affiliate and Mail

    5

    Advance Research Methods

    5

    Project: Agile Online Marketing

    5

Semester 3
  • ModuleECTS

    Digital Analytics and Strategies

    5

    Seminar: Marketing Responsibility

    5

    Elective A

    10

    Elective B

    10

Semester 4
  • ModuleECTS

    Master Thesis

    30

Elective Overview
  • Elective A  

    In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules: 

    Module

    ECTS

    SEA and Social Media Marketing

    10

    Data Driven Marketing and Controlling

    10

    Mobile Marketing

    10

    E-Commerce

    10

    Salesforce Consultant Specialization

    10

     

    Elective B 

    In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules: 

    Module

    ECTS

    SEA and Social Media Marketing

    10

    Data Driven Marketing and Controlling

    10

    Mobile Marketing

    10

    E-Commerce

    10

    Innovation and Entrepreneurship

    10

    Product Development and Design Thinking

    10

    Sales, Pricing and Brand Management

    10

    Artificial Intelligence

    10

    Communication and Public Relations

    10

    Salesforce Developer Specialization

    10

    Process Management with Scrum

    10

    Project Management with Prince2

    10

    Big Data Applications

    10

    Data Science and Analytics

    10

    Business Analyst

    10

    Community Management and Online Communication

    10

    Social Media Creation

    10

    Neuromarketing

    10

    Social Media Campaigns and Storytelling

    10

    Growth Hacking and Conversion Rate Optimization

    10

    Consumer Behaviour and Digital Business Models

    10



Program Highlights

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

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Career Services By Smart College

3 Guaranteed Interviews After 80% of the course completion
Guaranteed 3 job interviews upon submission of projects and assignments. Get interviewed by our 400+ hiring partners.
Exclusive access to Smart College Job portal After 80% of the course completion
Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.
1 on 1 Career Mentoring Sessions
Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.
1 on 1 Career Mentoring Sessions After 80% of the course completion
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.
Career Oriented Sessions

Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.

Resume & LinkedIn Profile Building

Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage

Our Alumni Works At

Program Fee

Total Admission Fee

Contact for fees

Master Digital Marketing FAQs

What are the prerequisites for this course?

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF).

We accept the following English language skills certificates*:

TOEFL (minimum 80 points)* or 
IELTS (minimum Level 6)* or 
Duolingo English Test (minimum 95 points)* or
Cambridge Certificate (minimum Grade B)*  
Is English your native language, or have you graduated from an English-speaking school or university? Then you do not need to prove your English language proficiency. 

Get in touch with our study advisors for more details.

*Proof must be provided before the start of the study and must not be older than five years.

Can I skip the prerequisite course(s) provided to me by IU?

No, you cannot skip the prerequisite course(s) provided by IU.

What is the admission process like?
  • Completed undergraduate degree with 240 ECTS.
  • Your degree must be from a state or state-recognised higher education institution/university
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies
What will I receive after completion of this Master program?

After successfully completing this Master Digital Marketing, you will receive a Master from IU.

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