Digital Marketing
overview
Innovation that excites
The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects.
You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in.
Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on.
included
courses
60 ECTS
Module ECTS Online and Social Media Marketing
5
Performance Marketing: Search and Social
5
Performance Marketing: Affiliate and Mail
5
Digital Analytics and Strategies
5
Applied Research
5
Project: Agile Online Marketing
5
Module ECTS Seminar: Marketing Responsibility
5
Elective A
10
Master Thesis
15
Elective A
In your 2nd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
Module
ECTS
SEA and Social Media Marketing
10
Data Driven Marketing and Controlling
10
Mobile Marketing
10
E-Commerce
10
Innovation and Entrepreneurship
10
Product Development and Design Thinking
10
Sales, Pricing and Brand Management
10
Artificial Intelligence
10
Communication and Public Relations
10
Salesforce Consultant Specialization
10
Salesforce Developer Specialization
10
Process Management with Scrum
10
Project Management with Prince2
10
Big Data Applications
10
Data Science and Analytics
10
Business Analyst
10
Communitymanagement and Online-communication
10
Social Media Creation
10
Neuromarketing
10
Social Media Campaigns and Storytelling
10
Growth Hacking and Conversion Rate Optimization
10
Consumer Behaviour and Digital Business Models
10
120 ECTS
Module ECTS International Marketing
5
Online and Social Media Marketing
5
Customer Relationship Marketing
5
Applied Marketing Research
5
Design, Lean and Game: Social and creative methods
5
Marketing Project
5
Module ECTS International IT Law
5
User Interface and Experience
5
Performance Marketing: Search and Social
5
Performance Marketing: Affiliate and Mail
5
Advance Research Methods
5
Project: Agile Online Marketing
5
Module ECTS Digital Analytics and Strategies
5
Seminar: Marketing Responsibility
5
Elective A
10
Elective B
10
Module ECTS Master Thesis
30
Elective A
In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
Module
ECTS
SEA and Social Media Marketing
10
Data Driven Marketing and Controlling
10
Mobile Marketing
10
E-Commerce
10
Salesforce Consultant Specialization
10
Elective B
In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
Module
ECTS
SEA and Social Media Marketing
10
Data Driven Marketing and Controlling
10
Mobile Marketing
10
E-Commerce
10
Innovation and Entrepreneurship
10
Product Development and Design Thinking
10
Sales, Pricing and Brand Management
10
Artificial Intelligence
10
Communication and Public Relations
10
Salesforce Developer Specialization
10
Process Management with Scrum
10
Project Management with Prince2
10
Big Data Applications
10
Data Science and Analytics
10
Business Analyst
10
Community Management and Online Communication
10
Social Media Creation
10
Neuromarketing
10
Social Media Campaigns and Storytelling
10
Growth Hacking and Conversion Rate Optimization
10
Consumer Behaviour and Digital Business Models
10
Entry Requirements
You can start your desired study programme at Smart College UK if you meet the requirements.
The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners. You can find more details here.
You’ll acquire fundamental knowledge in the management and finance-oriented business administration courses. Afterwards, you can pick the electives of your choice that suit your interests. Your comprehensive knowledge will open up new job opportunities in many industries and companies around the world – so there’s nothing standing in the way of your international career.
Start your online degree with our Scholarship Programme and receive a scholarship up to 75%!
This helps you get started as a participant with immediate access to 50% of your courses even when you don’t meet the full ECTS requirements yet. If you are lacking ECTS credits from your previous studies, you can demonstrate professional work experience instead.
- To start a 120-ECTS degree, you will need a minimum of 180 ECTS credits from your previous studies.
- To start a 60-ECTS degree, you will need a minimum of 240 ECTS credits from your previous studies but can “bridge” up to 60 ECTS with 2 years of professional experience.
Once all admissions documents are provided and any relevant admissions courses are complete, you can move forward and finish your degree.
Questions? Speak to one of our study advisors, they will guide you through every step of the process.
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